Fitness Business University Podcast

This is the third masterclass in the series. We did Fix the Marketing. We did Fix the Sales. Now we're doing the one that actually matters most: Fix the Profits.

Because here's the thing. You cannot take revenue to the bank. You can only take profit. And in my experience, most gym owners are either treading water with the same bank balance that never grows, or they're watching it go down. That's not why you got into this.

This masterclass came from something I've been running since 2019 called the CEO Mastermind. Every quarter, groups of 12 gym owners come to me and they bring their actual profit and loss statements. No chest beating. No "I hit 100K this month." Nobody cares. The only number that matters is the bottom line. I've done 516 hot seats reviewing PNLs. 117 one on one consulting days. And 20 years of looking at my own numbers running Gabriele Fitness. I've seen more gym PNLs than any business coach alive. I know what's working because these guys show me the proof every 90 days.

So I took everything I've learned from all of that and boiled it down to six things that the most profitable gyms are doing. That's what I'm teaching on May 21st at noon. It's free. Although it shouldn't be.