Fitness Business University Podcast

I just got back from hiking the highest mountain in Colorado at 14,440 feet. We summited, ran low on water, lost the trail, and spent three hours walking across the top of a mountain range with no path. And I didn't panic. That's not because I'm some tough guy. It's because I've spent years training my mind for uncertainty through meditation and experience.

That's what being a business owner is. It's signing up for a long run of uncertainty. And the better you can handle it, the more successful you're going to be.

After 19 years as a gym owner and a decade coaching gym owners, I know the number one thing that creates that uncertainty: marketing. Most gym owners started as trainers. They know their stuff on the floor. They can even sell from personality alone. But when it comes to lead generation, getting new customers in the door, and knowing where your next 10 members are coming from, that's where the anxiety lives.

The fix is developing marketing as a skill set. Not leaning on AI to create slop. Not hoping referrals will carry you forever. Actually learning the principles.

That's why I'm doing a 3 hour marketing masterclass on June 30th at noon Eastern. This is not a quick fix webinar. This is an immersion. Lead generation, conversion, and pricing. Plus two bonus sessions with playbooks: Carly Fernald is breaking down the Summer Slim Down campaign that just signed up 141 customers across three New York gyms, and Tom Leonardis is teaching his AI follow up system that reduces no shows and increases your close rate.

50 spots. $1 to reserve your seat. $49 billed 24 hours after the event. Show up, and if you think it wasn't worth it, email me and I won't charge you.