The MOST IMPORTANT Things You Should Be Focusing On to Grow Your Gym
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I visited three gyms in one day and every single one was at a different stage of business. One was doing $10K a month. One was doing $25K. One was building an organization. And every one of them was asking me about the wrong thing.
The guy at $10K wanted to talk about where to move his equipment. He has 20 members. He should be making phone calls, not rearranging dumbbells. I see this constantly right now with AI. Gyms with 20 members spending half their day building tools in Claude instead of going out and getting customers.
It's the same thing I'm seeing coaching fifth grade football right now. We've got 25 plays installed and these kids can't get into a stance. We should have four plays and spend 95% of our time on the basics. Business is no different.
Tom and I break down the four stages of a gym business and exactly what you should be focused on at each one. Nothing else. Just the fundamentals that actually move you to the next level.
5 Key Takeaways:
- Stage one has three jobs and that's it. Deliver an experience so good your churn rate is impeccable. Get to a critical mass of customers. And get yourself in shape, because your energy is what attracts people. Everything else is a distraction. If you can't afford to hire anyone, you're stuck doing every session yourself forever, and that's how gym owners burn out and quit.
- Stage two is a people business. Find good people, train them, and build a culture around defined core values. Every bad trainer we ever hired came from a rushed hire where we needed somebody so we just got somebody. And don't try to hire another you. Look for someone who shares your character qualities, not your personality.
- Get to 80% and make the call. Arthur Brooks took this from the Marines. The gap between 80% and 100% certainty won't change your decision, but the time you spend chasing it will cost you months. Same applies to training your staff. Shoot for them being 80% as good as you, not 100%.
- In stage three, you have to give up owning every seat. Mark O'Donnell put our org chart on the board and asked who owns each seat. The answer was Vince, Vince, Vince, Vince. That was the problem with the business. You can be responsible for results without doing the work, but you can't be the answer to every question and grow past $50K a month.
- Stage four is defined by your involvement, not your locations. Gabriele Fitness has one location and is a stage four business because I have almost zero involvement. Most clients don't even know I'm the owner. The requirement is one competent point person running the facility who owns the results and the PNL. No general manager, no stage four.
85% of your future customers are already on your list. I'm teaching how I turn one hour of writing into $865.
https://www.vincegabriele.com/emailbuy
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