Fitness Business University Podcast

SPEAKER_00: What's up,
everybody?

Hope you're having a good week
or you had a good week.

And I have had a monster couple
weeks.

And what I wanted to do today is
just share some some highlights

from the last couple weeks.

And I, you know, as much as I do
these podcasts and write books

and do other stuff, I'm like
deep in the trenches of actually

coaching gym owners.

Like I'm I'm doing this stuff
too.

And I'm, you know, running my
own gym.

I don't really have a lot of I
only do that one day a week.

So I can't say that's that much.

But a funny story, I was walking
through the gym once, and I just

usually walk in and walk right
to the back to go to my office.

And uh there was a lady like
doing a deadlift, and it was a

good-looking deadlift.

And I was like, nice deadlift,
that's like looking solid.

And she like looked at me all
weird, and I walked by her so

she couldn't see me, but I could
still like hear her.

And she goes to one of our
trainers, she goes, Who is that

guy?

And I was like, I don't know if
that's bad or good, but she

didn't know who I was.

Anyway.

But yeah, so it's been like a
monster couple weeks.

It started with a full day of
consulting I did for a gym in

California.

Then I did another day of
consulting with a gym in

Orlando, then I had my CEO
mastermind in town, which is 11

gyms from all over the country.

Then the next week I had another
11 gyms, my second CEO group

coming into town.

And so I've had, I mean, one,
two, three, four, five, six,

seven, eight, like eight full
days of consulting gyms in the

last 16 days.

So I'm a little tired.

But it's great.

You know, I really enjoy it.

I love doing it.

I learn a lot.

I learned so much from doing
these things.

And today I want to just share
some of the things that that I

learned.

Some of the things that are
things that I've taught people

months ago, years ago, that they
repeated back, you know, and

said, This, I you said to do
this, and this worked, and those

are great.

But other ones are just things
that I hear other people are

doing.

And, you know, I was like,
that's a really damn good idea.

And so like after doing this,
yeah, I'm closing in on a I'm

closing in on close to a decade
of full, of pretty much

full-time coaching.

But I've been coaching for over
a decade, coaching Jeffs.

Like the first couple years I
did, it was like nothing crazy.

But anyway, so this is this is
some of the takeaways I've had

from this last eight days of
consulting.

And this came from one of the
meetings where they uh this was

our year end meeting.

It's just it's a start to the
year, but in the January

meeting, we always kind of recap
how the year went.

And one of the pushes last year,
not 2025, but 2024 was a tougher

year on retention.

I think people struggled, and it
was a goal of a lot of my guys

to improve that number.

And some of them, none of them
were horrible, right?

There were some that, you know,
were in the in the sixes and the

even the fives, right?

Which isn't horrible.

You don't want to be any higher
than that.

But they were in the sixes and
the fives, and I basically told

them what what would happen to
your business if you improved

your attrition just by one
percent?

Like you went from five percent
to four percent, or you know,

six percent to five percent.

You you get the point, right?

And it's funny when you do the
math, if you just for over a

12-month calendar year on
average, improve your your

retention rate or your
attrition, however you want to

say it, by 1%, it's absolutely
astronomical.

And I don't have the the numbers
in front of me of what this one

guy reported, but he was
reporting like the year stats.

And like, yep, he like went from
5% to 4%, and this was the

difference, you know, from that.

And it was it was absolutely
massive.

And the cool thing is that it
probably does not take a lot of

resources and time and energy
and effort to improve your

attrition rate by 1%.

It probably will just take a few
strategic things to do, and that

will make it happen.

So, one, what I would do is I
would run the numbers, like if

your retention rate was on
average 5%, and just for those

listening at home that don't
know how to calculate it, it's

basically if you have a hundred
members and on average you lose

about five clients a month.

So, say over the calendar year,
if you have a hundred members,

over the calendar year you lost
sixty members, that would mean

you're at a five percent
attrition rate, which again

isn't horrible, but it's you
know, it's crazy.

If you think about it, that's 60
people gone.

But so do the math on it, like
5% to 4%, how much better would

your would your business be?

And the and the cool thing is it
it it eases the tension and the

pressure on the marketing and
the sales.

It's like one of the reasons why
some people have to be really,

really good at marketing sales
is they suck at retention and

they just need to keep
overloading a leaking bucket.

And you know, my vote is always,
and I'm a marketing guy, my vote

is always, hey, let's lock in
the retention, lock it in really

strong.

And then you don't spend as much
money on marketing, you don't

have to work as hard in
marketing, you still got to do

it, you still got to do
marketing.

But at the end of the day,
you're going to exhaust yourself

and your bank account if you
have to outpace a bad retention

rate.

And so some of the things that
were reported to improve

retention, uh, one of them was
get this.

We're gonna talk to our clients
on a regular basis outside of

the sessions.

And a few people chimed in, and
this was cool.

Like they had different
strategies of how they did it.

One had a really tough time with
like, they don't show up to

meetings.

I try to book a like a goal
meeting with them, you know,

once a quarter and they never do
it.

And so this guy started to just
grab them after the session.

And they had a spreadsheet of
all their clients, and their

goal was once a quarter, you
need to grab a client, and

instead of doing the finisher,
they take them in the office and

get a goal down or check in them
and ask them two questions or

whatever it is, right?

That was one way they did it.

Another people were having
success with grabbing getting

people on the phone.

They weren't having success with
getting people to come and do a

sit-down meeting, but they're
having success with just like

15-minute phone calls.

We're like, all right, we're
just gonna call.

And we our goal is to get X
amount of our clients, like 60

to 70 percent of our clients, to
do a 15-minute goal setting

session once a quarter.

And that improved attrition.

One of the one of the ones that
that some of them just did a

really better job, uh, much a
really better job, a much better

job of tracking attendance.

Just like that was the one thing
they started to do.

The one thing I forget who this
was, but one of the guys just

was like, hey, I just started
tracking attendance really well,

and I was on top of that.

And again, for some of you,
you're like rolling your eyes,

like, really, Vince, that's it?

That's what you're telling me
today.

But there are people, not
there's a lot of people

listening to this podcast that
do not track attendance.

Like, you do not know if
someone's coming in three times

a week and they're paying for
three times a week.

How many times did they actually
come?

If all I here's think about what
I promise you if someone signs

up for 12 times a month and on
average they're coming 11 and

then 10 and then 9 and 8 and
then 7, all of a sudden they're

gonna look up and be like, why
am I paying all this money for

this gym and I'm not using it?

So it will happen eventually.

So it's important that when you
see a trend and a pattern, that

you do something about it.

And so tracking attendance will
help you see that.

I'll I'll tell you, you know,
one of the biggest ones for us.

So we had a massive at my gym,
we had a massive improvement in

in attrition this year.

Uh is i I I I couldn't say it's
massive.

It was 2%.

So we went from 4% to 2%,
believe it or not.

And we made one shift.

We replaced a B player trainer
with an A player trainer.

We had a guy who was not
horrible, he wasn't killing us,

but he was just abusive B
player.

He was he was good, not great.

And instead of and we went from
having three A players and one B

player to four A players.

And that made all the
difference.

There was nothing else we
changed.

We were already tracking
attendants, we were already

doing reach outs, we were
already doing all this stuff,

right?

So we didn't need to do any of
that, but it was literally just

and I and I believe that's it.

I really believe that is the big
shift in your business is

understanding and knowing that
it's driven by the people that

you put out on the floor.

That is it.

Your success is dependent upon
the people you put on the floor.

The better they are, the better
your retention will be.

The more referrals you'll get.

It is what it is.

And after 20 years in this
business, I've never been more

convinced of anything else than
that.

You put better horses on the
floor, you're gonna have a

really solid retention, right?

All right, so that was number
one.

Number two, I purchased a 100,
no, 100, 200, a 200-pound

kettlebell.

And now you may be thinking,
like, why would you buy a

200-pound kettlebell?

That's a stupid, that's a waste
of money.

You know, they're gonna use it,
you're gonna use it once a

quarter, whatever.

There's a really good book
called Talk Triggers.

This came up in one of our
meetings.

But there's a really good book
called Talk Triggers, and it's

all about what are the things
that you can orchestrate in your

business that people will talk
about.

And the example is from the
Double Tree Hotel, and I have a

lot of experience with the
Double Tree Hotel because when I

played football at Temple,
that's where we used to stay.

We'd always stay at Double
Tree's.

And there was one thing that
would happen when we would get

to the Double Tree, and that was
we would all start, stop at the

front desk on their way up to
our rooms, and we would get a

bag of warm cookies.

Chocolate chip, absolutely
delicious, right?

And Oline and they would go grab
one, go to the room, come back

down, grab another one.

That's what O line would do.

But that's what they're known
for.

They're known for the cookies.

If you go talk, if you hear, if
you ask them about double

trigger, you're like, oh, great
cookies.

You're not saying, oh, great
beds.

They're not saying, oh, great
lobby.

They're not saying, oh, great
coffee in the morning.

They're saying great cookies.

And that's called a talk
trigger.

And you can create these talk
triggers in your business,

right?

And one of the so I bought that
200-pound kettlebell to be a

talk trigger.

Why?

Because think of a mom that is
45 years old, that never had a

strength background, never
really lifted weights before,

and she trains at your gym, and
all of a sudden you help her get

really strong.

And yeah, she's doing trap bar,
and let's just say she does the

trap bar deadlift, and she does
200 pounds of the trap bar.

Okay, fine, great.

You know, she goes and she tells
her friends about it.

But then the 200-pound
kettlebell is like, it's like a

sight.

Its thing is so freaking big.

And everyone that's her friend
knows what a kettlebell is.

And most of the people that she
goes out to dinner with or goes

out to drinks with, they
probably go to these dumb gyms

where they're waving around
five-pound kettlebells or

26-pound kettlebells.

They're doing swings with the
26, right?

And here this lady is
deadlifting.

This one lady, we got a video of
her deadlifting the 200 pound

kettlebell for like 20 reps.

Maybe it was 10.

It was between 10 and 20.

That's a story, right?

And then we put it on social and
it was like went everywhere, and

everyone's like, holy shit.

How did you lift that thing off
off the ground?

Not once, but 20 times, 10 times
maybe.

It gets every time I tell the
story, it's gonna go up 10.

So it's it was 30 times.

It was 30 times she lifted it.

But you get the point, it was
like, it's something to talk

about.

The even the trainers in my gym,
they were like, nah, I don't

think we're gonna use it that
much.

I was like, get it, buy it now.

I bought it to be a talk
trigger.

I bought it to drive word of
mouth, I bought it to drive

referrals.

So people start talking about
the things that they're doing at

your gym.

You can create all kinds of
stuff like that.

You don't have to buy a
200-pound kettle for this.

You can do something else.

I don't know what it is.

Read the book Talk Trigger and
check it out.

But we talked about that a lot.

That was a really, really
important point.

Third one, this is interesting.

You don't hear me talk a lot
about the you hear me talk about

a lot about the business side,
and sometimes people forget I

have a decent vast knowledge of
of training and running sessions

and just training in general,
right?

I have a pretty good grasp on
the whole thing, right?

I've trained thousands and
thousands of sessions myself.

And one of the things that
started to happen for us in

COVID, and and this this
happened in some of the gyms

that they were talking about, is
during COVID, what we had to do

is we have to spread out a lot,
right?

We had to like big six feet
apart, and then there's tape in

the floor, and there's like, oh,
everyone's got their own

stations.

And the thing that pissed me off
the most was when some magazine

posted like these people
training inside these plastic

cages.

It was just the most disgusting
thing I've ever seen.

It was, it was in COVID, it was
so out of control.

It was awful, right?

But I think a lot of people got
used to that, and a lot of

people never went back.

And the problem with that is
well, at the time we had to do

it, it doesn't bode for a great
experience and for people to get

coaching.

When you're coaching a small
group, your job as that small

group coach is to go from person
to person and get as many touch

points on each person in the
session as possible.

To get your hands on them, to
get your to coach them, to

correct them, to motivate them,
to yell at them, whatever that

you need to do.

But if all of a sudden someone's
in a session with you and

there's six people in the
session, and you went the whole

session and barely said two
words to one of the person

because the gym they were all
spread out all over the gym,

they're gonna be like, for after
a while, why am I here?

Why don't I just go do this on
my own?

And that's honestly, I'll give
you one of the reasons why I

went away from individualized
programs.

I went away from individualized
programs because a lot of people

were coming in and they had
their own program and they would

kind of get in a groove and they
get going.

And then we would get caught up
with someone over here, and

after a while, someone was like,
people, a couple people quit and

they were like, Yeah, I feel
like I can just do this on my

own.

If I just get a program, I'm
good.

And we're like, wait a minute,
like the whole purpose is to

have a coach, the whole purpose
of this.

And so that's why we went away
from it because we want everyone

to get the coaching, right?

And so a lot one of the people
came up with a problem and they

were like, I feel like
everything is really spread out,

and some people are complaining,
they're not getting coach.

And the the recommendation was
get them tight, get them close

together, right?

And then what you may need to do
is arrange the gym like into a

pod, like arrange the equipment
so all of it is in the same

spot, and that you can get to
the squat rack quickly, you can

get to the dumbbell rack over
there, and everyone can be

effectively trained in a smaller
area.

It's kind of like what Plummer
always talked about was like a

gym within a gym.

Now, if you just have one pod
for six people, that's fine.

But understand is that the goal
of coaching in a small group

environment, which is what many
people do that follow me, is for

everyone to feel like they got a
personalized workout.

And if they never get coached
and no one ever says anything to

them, or you're yelling at them
across the room because you're

so far away from them,
eventually that's going to

impact their feel of how their
experience is like.

Keep everyone close, keep
everyone tight, you know, and

and and let that coach make that
coach's job easier to be able to

get to people.

That was so that was one of the
things we talked about.

I thought was interesting.

We talked a lot about follow-up,
and we always do.

We talk about sales and what
what are the basics of sales,

right?

You want to get speed to lead,
you want to get to the leads as

fast as you can and do all that
jazz and things like that,

right?

And you gotta text, send them a
text message, and you gotta call

them, and you gotta do all this.

And one of the the guys got up
there and he was having a real

trouble with uh is lead
conversion, right?

Getting in touch with the leads
and getting the leads in for

consults.

And they had all this manual
stuff.

They have all these like
automated texts and automated

emails, and I'm not saying you
shouldn't have that, but it was

all automated.

And my favorite quote of the
year, and I think it was this

year or last year, is a an ounce
of personalization is worth a

pound of automation.

And I think it it it bows true.

And I'll and I'll tell you, I'll
tell you, tell you a quick story

that that really makes this
true.

So when I have the CEO meetings,
I we always use a flip chart.

And a lot of times I would bring
my own flip chart because they

would charge me like an arm and
a leg.

And I forgot the flip chart.

And so I go to them and they
bring in a flip chart and

they're like, yep, it's gonna be
like 200 bucks a day for the

flip chart.

I'm like, really?

I was like 200 bucks a day.

I was like, I've been renting
these rooms for like seven

years.

Like, you're really gonna charge
me two, four hundred dollars for

a flip chart?

And they're like, Yep, that's
the price.

And I was like, whatever.

And I paid it.

Right?

About an hour later, if some guy
pops his head in and he was

like, hey man, I know you've
been coming here a long time.

Don't worry about the flip
chart, it's on me.

And I was like, Ma man, that's
awesome.

The next day I went home and I
wrote him a handwritten card,

thank you note, basically
saying, Thanks so much, man.

I super appreciate it.

The next week I had another
group.

Normally I would always have to
ask for the flip chart, but the

flip chart was already in the
room.

They came in again and said, Oh
yeah, we just want to let you

know that we comped your flip
chart again.

Think about that.

If I don't write that note, I'm
probably paying for the flip

chart the next time, right?

Because I didn't show, I didn't
show enough appreciation.

But also I didn't even have to
ask for it.

It was already in the room just
because I wrote that handwritten

note.

So when you're in the follow-up
process and even getting someone

to show up for a console, like
what about like recording a

video?

It takes 30 seconds to record a
video of yourself talking and

saying, hey man, super excited
you're coming in for the

console.

Like, I'm really excited to meet
with you, we're gonna sit down,

blah, blah, blah.

And send them a 30 second to a
minute video, like, what are the

chances that they're not more
likely to come?

And that's not guaranteed,
right?

There's plenty of people that
have not showed up after they've

gotten a video message, right?

But what are the chances that if
you take, put that one low, that

ounce, a little ounce of
personalization into your sales

follow up and then honestly into
your business too?

unknown: Like,

SPEAKER_00: You're doing
reactivation.

Okay, fine.

You're sending a reactivation
email every quarter.

Okay, great.

Yeah, do that.

But what about the phone call?

Pick up the phone and call the
guy that's not been in for a

year and just be like, dude,
let's go.

Come on, man.

You got to get back into the
gym, bro.

Let's go.

What about that phone call?

It doesn't take you that much
longer than you know sending the

automated stuff.

And again, I'm not saying
automation is bad.

You should be using it, should
be doing it.

But at the end of the day, like
we're belly-to-belly human

businesses.

Like we gotta get some of this
stuff, get out there a little

bit.

I remember like I think I sold a
$25,000 annual package after

reaching out to a guy when, you
know, instead of sending an

automated thing, I just
literally texted him.

I was like, hey, dude, you know,
it's been a while since you've

been in.

Let's go, let's get you back
into the gym.

He's like, dude, I've been so
struggling.

He was he was having a lot of
personal problems and stuff.

I can't believe you called me at
this time in my life.

This is exactly what I needed.

Let's go.

I'm in.

And he signed up for like a year
for 25K.

Like he's like, yeah, I want the
works.

I want everything.

I was like, he's like, I need
this, right?

It's all it didn't wouldn't
probably happen if I didn't send

that text.

You know, so like think about
that.

Like, start getting more manual,
start doing more manual things

in your sales and your
reactivations, and even

especially in your like
community stuff and joint

ventures and things like that.

You know, if you think you send
a blanket email to a bunch of

businesses to try and work with
them, that that's gonna do

anything.

Like, no, just like walk over
there and shake their freaking

hand.

Like walk into their business.

This is Joe Hash, he talks about
this all the time.

He's just like, hey, whoa, what
a concept.

Walk over and shake their hand
and introduce yourself.

Yeah, that's number four, I
think.

I don't know.

I'm just gonna keep going here.

The next one was ask your
clients for feedback.

So you can do this through
surveys, which is fine.

And I think it's a good idea to
do like a net promoter score or

something like that, maybe once
a quarter or once every six

months.

But also ask your past clients
for feedback.

unknown: Right?

SPEAKER_00: So let's say some
let's say you're trying to

figure out, let's say you're
you're you're getting some

churn, right?

And let's say you really want to
get to the bottom of why

someone's leaving or why people
are leaving, right?

Do you really think in the
cancel form they're telling you

the truth?

What are they telling you?

Well, that's a money thing.

You guys are great, but I just
don't have the time right now.

They never tell you the real
story.

And my idea is always waiting
about two to three months when

they're gone.

And then getting them on the
phone and really asking them for

their help.

They're like, hey, I need your
favorite, I don't should be

straight with me, and just be
like, just tell me why you left.

Like, what was the thing?

What happened?

Like to just like be straight
with me.

You'll learn so much.

And it's far enough away that
they're not, they haven't been

there and they're not.

And you really gotta, it's a lot
of it is in the way you ask

them.

But you you really gotta, you
know, be like, hey, I need your

help.

I need you to help me out here.

I want honest, brutal feedback.

I'm a big guy, I can take it,
I'm good.

And you're gonna get a lot of
really good insights.

You're gonna get a lot of really
good insights from that.

So the combo of surveys, you
know, getting feedback from your

members, I think is really,
really important.

But then getting feedback from
past members is why people are

leaving is a really, really good
thing.

Last one is when something is
working, double down on it.

Let's say you have an email that
goes out and it gets re it gets

a lot of opens or a lot of
clicks or a lot of people reply.

How about this?

Send it again.

That's right.

Yeah.

Send it again.

So if you send it on Monday,
send that hang send that big bad

boy on Tuesday.

Just send it back out.

Or if you want to wait six
months and send it again, or

three months, or one month, it
doesn't matter.

My point is this you're doing
things that are working.

Reuse it.

If you have an ad that's
working, keep it going.

Don't get bored with the ad.

Just keep it going.

Find a way to make it better,
put more money into it.

Ride it out, keep going.

We we don't we I don't know why
we do this.

We find things that we find
winners that works, and then we

get bored and we stop doing it.

It's like, no, when you find
stuff that works, make sure you

don't bury it, reuse it.

It goes for your emails, it goes
for ads, it goes for campaigns,

like whatever.

Like we had a we had one guy,
like he had done one bring a

friend day a month for a year,
12 of them.

I was like, on average, how many
customers do you get from a

bring a friend day?

And he said, two.

I was like, you've done this
every month.

And he's like, yes, and every
month you've gotten on average

two.

And he's like, Yes.

I was like, do not stop doing
that.

Think about that.

That's 20.

It doesn't cost anything to get
those clients.

But we run a bring a friend day,
and all of a sudden, oh, I only

got one person.

Well, if you do that every
month, you get 12 people.

What's the lifetime value of a
customer?

For most of you, it's four
grand, five grand, six grand.

It's just like why?

Like, so like one is like when
stuff works, just keep going,

keep doing it.

When you get an email that hits,
send it again and save it and

send it for later.

I and here's the thing, dude.

I'm not just preaching that this
I I'm preaching to myself right

now.

I do the I do this all the time.

It's just what we do.

But a lot of times we need to be
reminded of the dumb stuff we do

and be like, hey, if I could do
that less, that'd be better.

So find stuff that's working,
bookmark it, and then do it

again.

What I would what I see your
homework is find the last 10

emails that you sent that had
the best click rate or the best

response rate.

Open rate's fine, but it doesn't
do as much for you as a

click-through rate or a response
rate.

unknown: Right.

SPEAKER_00: You want people
engaged.

Just opening the email is fine,
but you want people engaged,

engaging with your content.

All right.

Uh same thing for a social post.

Like if you have a social post
that hits, like send that social

post again.

Post that video again.

No one's gonna like put you in
jail for that.

And then yeah, make those, put
those in a folder and then you

know, regularly resend those
from there.

So those are my takeaways.

Hopefully, some of those nuggets
were a little bit helpful.

And today, as hopefully you've
come to the end with me, what I

would like to do is tell you
about gympranos.

Okay, gympranos is a seminar
that you need to be at.

It is my three-day, and I'm not
reading this, it is my three-day

marketing super conference for
gym owners.

I'm very excited about this
event.

I lose sleep every night
thinking about all the

shenanigans we're gonna do.

And again, yes, it's a playoff
the show, Sopranos, called

Gimpranos, and we are going to
be doing gym business, Tony

Soprano style.

So you're gonna learn a lot.

You're gonna learn about a lot
about leadership, you're gonna

learn a lot about price, you're
gonna learn a lot about power,

you're gonna learn a lot about
team, you're gonna learn a lot

about marketing and selling,
finance, money, all of that.

We're gonna we're gonna cover it
all.

It's three full days, and you're
gonna get inside a room with uh

other gym owners that are
kicking ass and taking names and

some of them aren't kicking ass
and taking names, some of them

are struggling like you, and
that's fine too.

You're gonna learn, you know,
from both, right?

But I mean, what an unbelievable
environment and situation to put

yourself in about a bunch of
other gym owners that are

excited about life, excited
about gym ownership, want to

grow, want to get better, want
to have fun, right?

And what a cool environment to
put yourself in this February

27th and 28th and March 1st in
Orlando, Florida.

It is our flagship event of the
year.

Uh, it is for our current
members in SPF Mastermind, but

we always allow people to
purchase guest passes.

And right now, as you're
listening, if you're listening

to this at the time it's
released, a guest pass is not

expensive at all.

It's actually very, very cheap.

I make it cheap because I want
to create a cool opportunity for

you to get in this kind of
environment, to see what we're

doing, to see the things that
are we have going on, to learn

the things that you need to
learn to grow your business in

2026.

It is going to be a killer, pun
intended.

It is going to be a killer
event.

I will be speaking live.

Mike Waldron, my finance guru
for gym owners, will be speaking

live.

You want to know your numbers
better, you got to be in the

room for this.

Thomas Plummer, the legend, the
godfather of fitness business

will be speaking live.

GR Hoff will be speaking live
from Gym Ember Machine.

Joe Hashe, the legend he is,
will be speaking on leadership.

It's going to be a game-changing
speech talk.

Carly Fernald, our queen of
community marketing, will be

speaking live.

This is a really cool topic,
too, what she's talking about.

It's all about building an
ambassador program for your gym.

Ben Stocks, who works for me in
marketing full-time, will be

speaking live and we'll be
talking about how to maximize

your social media marketing and
your email marketing.

He is a legend and a wizard in
those situations.

It is, I mean, there's more,
just going off the top of my

head.

Uh we have the Gym Owner of the
Year Award, where the top three

gyms in my community will be
getting up on stage and spilling

all of your their secrets.

So you're not going to learn
just from people like me and Joe

and Tom Plummer, but you're
going to learn from the boots on

the ground, the people that are
doing this stuff all day long.

And, you know, here's the thing.

It's like, I'm not trying to
brag, but I built a really great

community of human beings.

Like these are good people that
you want to be around.

These aren't a bunch of weirdos.

These are family guys.

These are people that are
committed to growing.

They're committed to changing
lives.

And you know, I couldn't be
prouder of this community that

we built.

So I really, really hope that
you consider coming.

There's a link in the show notes
that has the page for all the

info.

Don't drink milk while you're
reading the page because some of

the copy is pretty funny because
it's got the sopranos theme to

the copy.

There's a really cool picture of
me at the top of the landing

page.

There's a really, really cool
video.

You gotta watch this video on
the landing page.

You gotta watch this video.

Please watch the video on the
landing page.

But if the link is in the show
notes, I believe also you can go

to just gympranos.com.

That's g-y-mpr.com.

And I think it takes you there
as well.

But the link is also in the show
notes.

And you just opt in.

You don't buy a ticket on the
page, but just opt in.

My team will reach out.

We'll get you we'll get you a
ticket.

But if you're listening to this
around the time this podcast is

released, there's the lowest
possible ticket price that you

could get.

And after you know, a few days
after this, it's going up a big

time.

So could not but could not be
more excited for Jim Pranos.

Please, please come.

Please at least click that link
and read about the event.

But not only are we going to
have a lot of fun, you're going

to learn a ton, you're going to
get around motivated people.

And the last thing we'll do, and
I didn't mention this before,

but the last thing we'll do is
the last day, we do a 90-day

roadmap.

And that's why I do a workshop
format where I lead you down the

path of how to create a business
plan for the next 90 days.

And this is this is a really,
really important exercise for

you.

So you're going to leave with
clarity, you're going to leave

with confidence, and you're
going to leave with more belief

in yourself that you can make
this gym thing really, really

successful.

I appreciate you listening.

Thank you for giving me this
opportunity and this platform to

share insights with you.

And live events are just a
massive extension of all of this

stuff.

And getting in a room with great
people is a really powerful

thing to do.

So I hope you I really hope if
you're listening to this still

at 34 or 35 minutes in that you
click that link in the show

notes or go to jimpranos.com and
you join us at the event.

Appreciate you all so much.

Thank you.