How to Fix the Marketing At Your Gym
SPEAKER_00: What's up,
everybody?
This is gonna be the quickest
podcast ever.
Coming at you with a plug for my
upcoming master class called Fix
the Marketing at Your Gym: How
to Install the System that gets
seven to thirte new clients per
month without paid ads.
So catchy, huh?
It's gonna be on Thursday, March
26th at noon Eastern.
It's gonna be on Zoom, and
there's a link in the show notes
to get it.
You might be thinking, like,
seven to thirteen, like where'd
you get that number?
At the end of the day, think
about it like this.
I mean, there's gurus out there
that are promising like 40.
I saw a guy the other day, he's
like 40 to 50 new clients every
month.
I'm not that good.
I have no idea how to get you 50
clients every month, but I can
get you seven to thirteen.
And the system I'm gonna tell
you will probably do it.
And the majority of people, you
know, let's say have 100 members
and you're doing a really good
job with with churn.
If you got 100 members, you're
losing three.
If you can get seven, you're net
four every month.
If you're charging three to four
hundred bucks a month, you're
making some money.
If you do that every month,
you're in a good spot, right?
So, you know, a lot of these
guys are kind of promising the
moon.
I don't really want to do that.
I want to help you build a good
system into your business that
brings consistency.
Now, I'll be honest with you,
like if I put 40 members in one
month in my gym right now,
that'd be a problem.
That'd be an operational issue.
That'd be a problem.
I don't want that, right?
I want to, you know, we're in
the retention business.
Like, that's kind of what we
want.
We don't want to add so many
members at one time that it just
floods and affects your
operation and then it affects
your current members and then it
affects your churn, right?
Which is, you know, what we're
trying to all prevent against.
So that's why the 7 to 13.
No paid ads is because if you
want paid ads, go to gym member
machine.
Go to GR Hoff at Gym Member
Machine.
That's not my gig, that's his
gig.
He's the best in the industry.
At it, I'm gonna teach you all
the things that you need to do
for your marketing, how to fix
your marketing without paid ads.
But if you want to add paid ads
onto it, go to GR.
He's amazing.
So a couple things we're gonna
cover exactly what to say to
attract the best clients that
stay pay that stay, uh, that
pay, stay, refer, and refer the
most.
Um, I I said this in one of my
videos, but there's a book
called Exactly What to Say.
And it's like, it's a really
awesome book, and it literally
tells you exactly what to say.
It's it tells you exactly what
to say in like sales
conversations, exactly what to
say in negotiations.
It's a really, really good book
and it provides a lot of
clarity.
Well, I want to give that to you
for your marketing because a lot
of you are saying stuff, but the
problem is we're not saying
stuff that actually makes an
impact.
And that's what you want.
You want to say things in your
marketing that is going to
attract people to you, not get
people to be like, all right,
whatever.
Next.
Um, second thing is, I want you
to discover where pockets of
ideal clients are hiding.
I believe all of you have
pockets of customers that you
are not marketing to.
And sometimes it's a place
thing, meaning it's a place you
can go to, a physical place,
like uh an office building.
Sometimes it's a media source
that you're not using.
I'll give you an example.
Like, we haven't marketed in the
newspaper for a while, our adult
program.
We just started marketing in our
adult program, and we've booked,
I think, nine consultations from
a newspaper ad.
Two of them have already signed
up for a membership.
So we spent like$1,800 on the
ad, and we've already gotten two
customers at a lifetime value of
like$12,000 each.
So we spent$1,800 and made$24.
Good, good deal.
And and it's still coming.
So that's what I want to teach
you.
The second thing I want to teach
you is pockets of ideal clients
were hiding.
Uh, the second the third thing
is exactly what to say in a text
message to turn dead leads into
paying clients.
I'm going to stay uh strategic,
meaning I want to help you build
a strategy for marketing, right?
I want to help you kind of take
a strategy and a system into
this.
And full disclosure, like, you
know, I've spent years and years
and years doing this.
Are you going to know everything
you need to know in one
masterclass?
No, I'm not going to be that
crazy and promise you the moon,
but I think you'll have a good
framework for it.
And so a lot of the things I'm
going to teach you are
strategic, but I also will give
you some tactical things.
And this is a tactical thing.
I'm going to give you a text
message and I'll tell you
exactly what to say that's going
to help take leads that you
thought were dead and turn them
into paying clients.
We're going to talk about AI.
We will talk about AI and we'll
talk about that how people are
not not searching Google
anymore, but they are using
ChatGPT a whole lot more and
asking ChatGPT lots of
questions.
And they're asking Chat GPT,
like, you know, where's the best
gym that I should go to for my
area for this?
And the reality is you want to
be in that answer.
And there's things that you need
to do to be in that answer.
And I'll tell you what those
things are.
And the fun thing is, I'm going
to give you some goodies for
those that come live to the
webinar.
I've been working behind the
scenes and creating all these
different tools using you know
all the different platforms, AI
platforms.
But what I'm doing is I'm
creating tools using my stuff.
So there's a lot of people
creating tools, right?
And they're just using AI to
create the tools, but there's no
like foundation behind them.
There's no depth to the tools
that they're creating.
It's just like whatever AI you
know pulls.
But what I'm doing is I'm taking
my 19 years of work.
My 19 years of work and putting
that into AI and then creating
tools that you can use.
There's a big difference between
the two, right?
Because I got 19 years of stuff
that works.
And now I'm just going to make
it work a whole lot faster.
And so there'll be some free
gifts and bonuses for those of
you that come.
It's Thursday, March 26 at noon.
It's going to be live on Zoom.
And if you don't know me, my
name's Vince Gabriel.
I'm a business coach to gym
owners.
I got 139 of them that I work
with on a regular basis.
I'm the author of 12 books.
I'm the founder of Gabriel
Fitness.
It's a gym that's been open for
18 years or 19 years, 18 or 19.
I don't know.
Oh, wait, we opened.
So you do the math.
Uh, still gone today.
And, you know, I use my gym as a
lab for marketing, all the ideas
I get.
Uh, and the last one is I'm the
host of the number one ranked
fitness business podcast in the
world, which is what you're
listening to.
You you you didn't even know
that.
You're listening to the number
one ranked fitness business
podcast in the world, according
to some obscure weird website
I've never heard of.
So thank you very much.
So that's it.
Uh, the link to register, it's
free.
The link to register is in the
show notes.
Just click that link.
The URL is like too long for me
to read on this thing.
But super excited for this.
It's gonna be like hanging out
with your Uncle Vinny on a
Thursday afternoon, talking
marketing, and no pressure.
I'm not selling you to anything
at the end of it.
I am uh just going to give you
as much value as I possibly can,
and uh we'll have a good time.
So go ahead.
Uh, there's the link to register
is in the show notes.
Go click it, register, and I
will see you there.
Peace.
