Fitness Business University Podcast

SPEAKER_00: What's up, guys?

Welcome to another episode that
I have been doing with the most

successful members that I got in
the SPF mastermind.

I'm with a doozy today, the
Oliver Nom.

There's even a rule named after
him, which we will get to today.

But Oliver is in Irvine,
California, which is very close

to where my best girl grew up,
not far from there.

And I when I went out to visit
it, her family got to visit your

gym and see it, see all the
action.

But Oliver's been in the group
for a long time now and has you

know seen tremendous progress
and tremendous success, both

from a business standpoint and
from a family standpoint as

well.

And I'm super excited to have
Oliver on today.

So Oliver, thanks for coming
off.

I appreciate it.

SPEAKER_04: I appreciate the
time and the opportunity to talk

to you.

Thanks.

Awesome, brother.

SPEAKER_00: So the most
important piece of this, and the

Jim Owners listening to these, I
want to be inspired by the

stories.

And a story is only told from
the beginning to the end, right?

And so we want to start with the
beginning and start with where

you were, your pre-SPF story.

Like what was going on in your
business?

What was going on in your life?

Give us all the details.

And you know, up to the point
where you like, I need some

help.

I gotta, I gotta get help.

SPEAKER_04: I think I started
with like every other trainer,

you know, started as a at a big
box gym.

Ours was here at Sports Club LA
in Irvine, and then Equinox

bought them out.

And I was there for like 10
years almost at a big box.

Yeah.

I was just hustling.

It took me like a year and a
half to get my book at a good

pace.

But I was doing eventually at
those 10 years, throughout the

10 years, you know, six, seven,
eight sessions starting at 6

a.m., ending at 2 or 3.

Just going straight, just
hustling.

You know, and then I eventually
started taking home visits after

the big box gym, you know.

So after 2 p.m., I'd go three
o'clock to a home and I'd hit

three homes before the night
ends.

So earning some cash, stockpile
that, which is great, but I was

so tired, just exhausted.

Yeah.

So as you can imagine, and you
probably did as well, right?

So after the big box and home
training, I thought, hey, let's

I eventually got the confidence
and the guts to take those

clients and be a 1099 trainer.

So I rented out some space for
seven years.

And in the meantime, I thought I
wanted to go into basketball,

like strength coast training and
basketball.

And I got pretty close.

Like my dream job was in the
NBA.

Got some talks with the Clippers
for a little bit, but yeah, but

they're, you know, those guys
are on the road for like 220

days, you know.

Yeah.

So I w I knew I wanted a family.

So I put that on the back
burner.

And along with my one-on-one
trainings that I did by myself,

I uh I became a strength coach
for a boys' basketball team and

a college girls team.

So a lot of driving, a lot of
sitting in the car, waiting,

taking naps.

Like that was my life.

Three jobs.

Dude, tough.

Exhausting, tired, driving.

Always like wanting to be there
on time so they wouldn't wait

for me.

But I was tired online.

SPEAKER_00: So, what what was
the moment that you had three

jobs and you're kind of all over
the place that you decided to

have a space of your own, which
you obviously have now?

Like take us through that kind
of transition.

SPEAKER_04: I mean, like when
you're renting renting space,

it's cool because you don't have
like the overhead, you just pay

a flat fee for rent, right?

And there's no like collateral.

But the sacrifice is you're just
working yourself.

And I saw a ceiling.

My ceiling was like, I was right
there.

Maybe an extra 20%.

I can give more, or I had left
in the day.

But the fact that you can see
your ceiling is scary.

And I realized what was scary
about that.

You know, when you're working
that those many hours, and you

don't have time, but you you
already know that you want a

family, you want to get married,
you want to have kids, and that

takes more time.

And then you realize, well, you
have to sacrifice money to be

with your kids, like that
doesn't make sense to me.

And uh, I grew up in a great
family, and I knew I wanted to

have that, so not having time
really scared me.

SPEAKER_00: That's a really good
point.

SPEAKER_04: Yeah, yeah, and that
was huge.

SPEAKER_00: That was huge for
me.

And how did you start to get
some time back?

Was it the bringing everything
in-house in one spot?

SPEAKER_04: A turning point for
me was actually Big Tom.

Really?

SPEAKER_00: Yeah, I talked to
him the other day, actually.

SPEAKER_04: Did he really?

Yeah.

I mean, he's the man.

I was renting so his he's like
so genuinely kind, and he went

to the city.

SPEAKER_00: For those listening,
for those listening that aren't

longtime listeners, any longtime
listeners know who Big Tom is

because he used to be the
co-host of this podcast back in

the day.

Big Tom was my very first
employee, GFP, thir shoot, 13

years, 18 years ago now, uh,
that he started with us.

And obviously he's moved on and
he's doing other ventures right

now, but he and I are still
really good friends.

And uh so tell me, I'm
interested to see what did you

learn from Big Tom?

SPEAKER_04: You know, throughout
like podcasting and everything,

but I jumped on a call with him
when I was still at 1099 and I

was hustling and doing you know
my own marketing, quote unquote

marketing, reach outs and
billing.

He's like, I remember I was
sitting in my car, it was like

in the afternoon.

It was hot because there's a
plane going over our studio, so

I had to close all the windows
so I can hear him.

And he's like, dude, you need an
admin.

I was like, as simple as that, I
was like, no way, an admin.

Like that would be that was my
first hire.

It's like, you need to take all
that shit off the off your

books, off your plate.

And it took me like two weeks to
get somebody off of Indeed.

And she stayed with me for like
seven years.

She was like the one.

Her name was Danielle, or is
Danielle.

Um she's not working with me
anymore, but I was distinctly

remembered him saying, dude, you
need an admin.

And it was like, I didn't know
how to do that, you know.

Once I had that, I had space to
think.

I could delegate, I can support
her, I was leading her, and that

was the breaking point for me
toward the positive that she was

relying on me.

So I knew I had to step up.

SPEAKER_00: This is one of the
things I love about most about

what I do is we bring fresh eyes
to a business.

And you see that all the time in
your CEO mastermind.

But to someone like Tom that you
know has been around the block,

right?

He saw your business, he heard
your complaints, he heard your,

and he was like, dude, you need
an admin, right?

And it's just like, and Tom's
not like an experienced business

coach or anything like that.

He's just like, dude, you need
you need some help.

Like, and it had been an admin,
and it's like so crazy the fact

that like how many over many
years later, like that's the one

of the biggest shifts was
someone seeing something that

you didn't see.

SPEAKER_04: Yeah.

Like too close.

I like the analogy of like of a
bottle, like a cold bottle.

It's like you're too close to it
to see the nutrition facts.

You need fresh eyes, like you
said, you need to pull away from

all the chaos to see what truly
needs what your business truly

needs to progress.

And that was kind of cool.

That was like leadership, my
first step into leadership and

business, and kind of like the
confidence.

He gave me the confidence that I
I can actually do that and hire

somebody, which was really uh
which was really cool.

SPEAKER_00: Well, I am not gonna
tell him any of this.

I I'm not I don't want to give
him any credit at all.

I was gonna I was gonna ask his
address right of a left.

He's a big a-hole.

He's the he was a you know the
nickname for Tom is he's a born

asshole.

That's that's Tom's big
nickname.

So but I wanna I want to before
we kind of move it, because

you're kind of moving into some
of the things that you did,

right, to get out of the spot.

But I want to shine the light on
like the place that you were in.

Is this all before kids that
we're talking about?

SPEAKER_04: Yeah.

SPEAKER_00: All before kids.

Yeah.

Right.

And so it doesn't sound like you
were, it sounds like you were

making money, right?

From uh from a financial
standpoint because you're an

independent personal trainer,
but the thing you didn't have

was was freedom, right?

Absolutely.

SPEAKER_04: I think that was the
biggest thing that you and I was

were talking about when I first
started, because I was just

doing what I want.

I was stacking cash.

And as I look back at it now, it
was great because you know, I

was stacking, I was able to
purchase a home, like just for

my life, you know, but it came
there came sacrifices.

But the sacrifice now was just
not worth it.

I would not be able to do that
anymore, right?

Right.

Right.

Um, so yes, to answer your
question, I was making cash, but

it just wasn't worth it right
now.

SPEAKER_00: Right.

So what was the moment that you
decided you were gonna get help

with your business?

Like what was like what was
there some like can you think

back to when you very first
joined the group?

Of like, what was the big reason
why you're like, I gotta get

help here?

SPEAKER_04: I think it was an
accumulation of things.

My so personally and physically,
like my lower back would always

go out.

I would just like literally
urgent care, using a walker,

unable to move.

A walker?

Oh yeah, like I was out.

SPEAKER_00: Wow, I would have
made so much fun if you if I saw

that.

Oh shit.

Yeah, it's I can't I'm gonna
like come to the next National

with a walker and make fun of
you.

SPEAKER_04: I every time I look
at a walker or like a

wheelchair, I get like that
visceral feeling, you know,

because it goes back to it and
it would always be in the fourth

quarter of the year.

I don't know why, but I knew
like if I didn't, if I was

injured, I wouldn't be able to
make money.

You know, I mean, so that was
always scary to me.

Being hurt, I mean able not able
to make money and not being able

to pay bills.

Do you do you think that your
back hurt from stress?

SPEAKER_00: Like, what was why
do you think your back hurt?

I uh ultimately, yeah.

I think what were you stressed?

Like, what was the big thing
that was like what was driving

all the stress?

SPEAKER_04: Uh, I think it was
just I mean, initially it was

like a disbulge from like
injuries, right?

Like basketball and wrestling,
right?

But wait, you wrestled oh yeah,
I wrestled in high school.

That's why I always go with that
and basketball, aren't those in

the same season?

Well, I played basketball in
college, basketball.

Pickup, pickup, got it.

That's where it got worse.

So you were a high school.

SPEAKER_00: I just got a little
more respect for your athletic

process.

High school wrestling is no
joke.

SPEAKER_04: Okay, yeah, that's
why I always go up with Bobby.

You know, I just get behind him
and do a little grapple.

But the back was my big thing.

I knew I just wasn't able to do
it because I was stressed and I

was just constantly working
physically, you know.

Plus, I had mentors telling me
like you need to get out of this

type of work.

And it was just always in my
brain and in my mind of dude,

you gotta get something going
other than one-on-one training.

If you want to do it, like when
you say other work, like getting

other in another industry.

I tried in other industries, I
tried to buy purchase

import-export businesses, I
tried, you know, home

installations, you know, certain
things.

It just never was happy, never
gave me joy.

And it always came back to
trading.

Right.

And then I read your book,
honestly.

And then I read one of your
books.

Oh, is that how you came to us
through the book?

It was first a book, and then
Tom Plumber introduced me to

you.

My man, I love Plummer.

Yeah, yeah.

I was working with him for a
little bit too before you.

Yeah, he's great.

Okay, awesome.

SPEAKER_00: Okay, so you you
downloaded the book, and then

you you got to us somehow.

So that was the big so there was
just basically you wanted to get

help because your situation,
although you were making money,

wasn't like you could see the
the future wasn't like gonna

take you probably where you
wanted to be.

And and you got help to to to to
find a new direction, I guess,

huh?

SPEAKER_04: Yeah.

I I needed a new direction, and
the scary what scary point is

like I didn't know what to do.

And that I your books were good
because it gave me a map out of

what the possibilities were,
whether it was money or just

kind of like where your life
was.

But the money obviously spoke to
me.

Um because as we all know, money
equals freedom for most of us.

SPEAKER_05: Yeah.

SPEAKER_00: Yeah.

So you get going.

What are the things that you
start to do?

This is where like I did these
with Marty's, both Martys, and

they started to share some
specific things that happened.

You already shared one of them,
right?

One of them was hiring the
admin, right?

Yeah, but if you can pinpoint
and think back to the time where

all of a sudden things start
clicking for you, and you're

just like, okay, like maybe I
don't need to go into another

industry, maybe I am gonna make
this work.

Like, what give me some
highlights, some like ESPN

highlights of some of the things
that you did, whether it could

be specific marketing things, it
could be specific hires.

Like, what were the things that
you did to all of a sudden

realize this thing's going in
the right direction?

SPEAKER_04: Yeah.

Like we said, the first hire as
an admin was number one.

Yeah, that I that I told you to
do.

Yeah, kind of not really.

SPEAKER_00: You know what, you
know what probably you know what

probably happened with that?

He was probably on the phone
with you, and I was like, tell

him to hire an admin, and Tom's
like, hire an admin.

That's probably what that's
probably what happened.

SPEAKER_02: I'll I I highly
doubt that, but for this

podcast, we'll say yes.

SPEAKER_04: Um after the hire,
another highlight was just

betting on myself and getting
the studio.

Yeah, okay.

Okay, so that's a yeah, that's
huge.

It was it's huge.

Right, and we did it during
COVID, like during a shutdown.

I remember we went my first CEO,
my first mastermind was in

Orlando one month before
shutdown.

SPEAKER_00: That's that's
nicknamed as the getting drunk

with plumber uh meeting.

Yeah, yeah.

SPEAKER_04: Do you remember the
morning after?

No, I because you guys didn't
come, you guys didn't show up.

I was there and I was on the
table, and you came out behind

me and you put your hand on my
shoulders like had a fun night,

didn't you?

I was like, Oh, it was my first
time meeting you.

I was like, oh man, that's so
bad.

SPEAKER_00: That's funny.

So yeah, got your own spot.

Yeah, got your own, got my own
spot.

What what month is this?

So COVID was March, obviously.

It started March.

What month did you get the spot?

July.

SPEAKER_03: That's that's balls.

SPEAKER_04: Yeah, that's balls
right there.

Because prior to COVID, months
before, I bought the business

that was in this place.

I bought the lease basically,
and they were like, Are you

gonna do it or not?

Because we're gonna pull out.

I was like, you know, I was
unsure, but we got it, and then

we had this place, and I can one
thing that really boosted my

business what were the emails.

Like I committed to the emails.

I did five emails a week.

It was some were good, some were
bad, but the story that uh that

always sticks with me is you
have what you say is you have an

auditorium full of people.

And shame on you if you're not
talking to them, shame on you if

you're not helping them or
inspiring them.

And so I used that and I
committed a whole year to

writing.

Some people like, dude, you
write too much.

Some people like, stop it.

Some people like, great email,
you know.

But that kicked my business into
overdrive, and it gave me that

confidence, it's like, okay,
there's something here, stay

with this.

And then I started going off of
your marketing glove and just

honing that in, figuring that
out for sure.

SPEAKER_00: What were the
fingers on your glove?

Obviously, you just mentioned
email.

What were the other ways?

It's funny too, because Marty
mentioned this in his podcast um

about the marketing glove.

What were some of the other
things that you were doing?

Because marketing is such a like
it's such a problem for

everybody.

Yeah, like it's like so many gym
owners just like they just don't

know what to do.

Yeah.

So what were some of the things
you did?

SPEAKER_04: Identifying the
joint ventures.

Obviously, like referrals for
trainers.

Like if you're a good trainer,
you're gonna get referrals,

right?

And I I got referrals, that was
not a problem.

The emails came second, and then
identifying joint ventures and

knowing how to ask for referrals
or doing things where you give

first, you know, reciprocity,
right?

Learning how to do that was
really pivotal as well, right

after the emails, because I was
top of mind with those people.

Everyday emails, and then I'd go
visit them, help them, do

workshops with them, and it just
gave me a consistent flow as I

opened up throughout the months.

SPEAKER_00: So we got hiring an
admin, big big move, first hire,

right?

For sure.

We got having the cojones to
sign a lease in the middle of a

pandemic.

Yeah.

We got starting to do some more
marketing where you're you know

getting into the regular emails
and you know finding and like

building a marketing system,
right?

Like doing things, not just like
throwing shit against the wall,

but actually creating a process
and system.

Talk about your team, like talk
about like because I know you

got a really good squad.

I was there at your gym.

You have some real dedicated
people that have been with you a

long time.

Like, tell me about your team
and you know, maybe some of

those key hires that you made.

SPEAKER_04: Yeah, you were here
maybe a couple years ago, maybe

three years ago.

Yeah, I think maybe three, three
or four.

You met Sean, he's still here.

Yep.

He's still here, he's been four
plus years.

I got five trainers in total.

And being able to lead them is
huge.

Like leading a meeting, giving
them KRAs and being able to talk

to them, not at them but with
them, was huge for me as I

growing because I'm not on the
floor all the time, right?

Right, and uh I think if I think
about it now with my team, I

think it kind of connects to
like honestly, like your

Wednesday calls.

Do you remember a lady named
Erin Morrigan?

Yeah.

I remember a call with her and
she was saying something, and

she's like, I used to train like
you know, 30 hours a week, but

now I'm training 10 hours a
week.

And when I listened to that as a
young trainer with you, I was

like, that's impossible.

So now that I'm there, I'm like
training five to eight hours a

week.

It's kind of like, what do I do
with my time?

It's like I gotta lead the team,
I gotta get better at marketing

and sales, and just being able
to do that consistently, it's

just I mean, best word is just
confidence in myself and just

betting on myself and knowing
like I can do throw out offers

and be okay with it if it
doesn't hit, but throwing out

another offer to shake the tree
a little bit and bringing in

like 1500 or 2k real quick.

You know, it's like yeah, those
small wins.

SPEAKER_00: You did tell me you
had a a send the send the bill

to the or the uh the the what's
what we call the deck principle.

And the here's the deck
principle.

The deck principle is a few
years ago when we moved into our

new house, the one everything
was in pretty good condition

except the deck, and we knew it
was gonna get rotted soon.

And finally Vanessa came up to
me and was like, honey, the

deck's rotted, we got to get a
new deck, and it's 25k.

And the story, legend goes that
I created a seminar, and I put a

price tag of a thousand dollars
per ticket and sold 25 spots,

and took all the money and gave
it to my wonderful wife Vanessa

and bought the deck with the
proceeds from that seminar.

And I it it is kind of funny
that I do that stuff to you guys

as I take your money and then
teach it to you at the same

time, but then it comes back to
you, right?

As you get to do stuff like what
you're about to tell me.

Tell me, tell me your story of I
believe it's a water softener,

right?

A water softener.

SPEAKER_04: Tell me about the
water softener.

So we are in a meeting and we're
talking about the deck and

everything.

You're like, what it you just
have to keep it simple.

How much money do you need?

Break it down.

Don't eat the whole thing, break
it down into what was it, like

big transactions or small
transactions.

Figure out which one you want to
do.

And you know, like as trainers
or owners, we have all these

grand ideas of what to sell, and
like, you know, this and that.

So I use your death principle,
and it's we call it a thrive

elite program, where I kind of
take the person, I do

one-on-ones, I guide them, I
give them worksheets, you know,

I help them just nutrition and
put them under my wing.

It's like 800, 800 bucks.

I was like, I need 10 people
because it's an$8,000 water

softener.

And uh, I gave myself, I think
it was like five months.

It's like, okay, just push it
out, email, text, start talking

about it to specific people.

Because, you know, sniper
approach.

I want these five people,
because then they'll talk about

it, they'll do good in it, and
it'll it'll uh get referrals,

you know.

And lo and behold, it worked.

Got 8K, stopped up.

We can use that, and I can buy a
water softener now.

It took me like six months, but
it worked.

You just have to be focused on
it.

So yeah, yeah, I appreciate it.

SPEAKER_00: And and I think the
point is that like I could have

bought the deck when it
happened, right?

You could have probably bought
the water softener when it

happened.

The point is is not, right?

Not using your own money and
having the creativity to come up

with a specific idea to create
the money.

It it stems from a concept from
the Beatles that basically they

said we're gonna write a song to
buy a swimming pool.

The Beatles wanted to buy a
swimming pool, and they're like,

Oh, let's go in and write a
song.

And they made so much money from
one song they were able to buy a

swimming pool, which which is
which is absolutely incredible.

Um, I love the fact that you
that you have taken that concept

that it is, and for me, it was
always funny.

It's like, oh man, I I guess I'm
doing the right thing of taking

guys money, but teaching them
the concepts as I do it along

the way.

I learned that from Dan Kennedy
because Dan Kennedy did the same

thing.

He's like, uh, I think when
Kennedy got, he had to get like

like a like a huge like oral
surgery or something like that.

Or or when he bought a new horse
that was like a hundred grand,

he was like, Oh, you guys are
paying for it, and I ain't

paying for it.

SPEAKER_03: I think it was a
horse.

I think I remember a podcast
that he was talking about or

something.

I think it was like a horse.

SPEAKER_00: Yeah.

But it's cool.

Like his difference is uh
calling it's called send the

bill to the herd.

I haven't you know taken on that
full, I'll just call it the uh

the deck concept.

You've taken a lot of the
concepts and you've implemented

them into your business.

Anything else?

Anything else that you can think
of?

Because I'm gonna share with the
members of like, all right, you

were you know barely, you know,
I wouldn't say barely making it,

but you were like had a business
that you just had just opened

during COVID, it was just new,
and today you're in a really

good spot.

Anything else that you can shine
the light on that helped you get

to where you are today from a a
business standpoint.

SPEAKER_04: I mean, I mean I I
was thinking about that, like

your questions, and my stuff
always goes to how you help us

with personal development.

Like that's my big thing.

Because then that clears my head
so I can make better business

decisions.

Um I don't know if you want to
go that direction or not.

SPEAKER_00: Yeah, yeah, it's
whatever whatever's helped you

the most is I think going to be
helpful to everyone else.

SPEAKER_04: Yeah, I think that
would be my biggest, I guess,

advice or takeaway.

SPEAKER_00: And what about it?

Like, what were give me a
specific thing that was helpful?

SPEAKER_04: Four pillars were
helpful, like creating the four

pillars, like strong mind and
body, relationship with my wife,

relationship with my kids, and
oh okay, you're talking about

definition for success.

Ah, definition of success.

SPEAKER_00: Let me I want to
explain that.

That's a really because that's a
really good one.

So one of the things that
society has a has a definition

of success, right?

And for sure.

That's not your definition for
success.

And so I always kind of and I
and I I learned this through out

of you know need, right?

Because my definition of success
was a certain level of income or

wealth.

For sure.

And when I realized that I I was
achieving that and I wasn't

happy and feel successful, I was
like, something's wrong.

And I was like, the definition
screwed.

And so what I was taught was to
create my definition, not

because that's what I thought.

I thought making money was being
successful, right?

For sure.

And it wasn't until I created my
pillars of success, which

actually I added a fifth pillar
recently.

Yeah.

I added a fifth pillar recently,
which is something around my

faith, my relationship with God,
which I haven't talked about

with you guys a lot for multiple
reasons, but I did add that into

uh my as a fifth pillar, and I
actually did spend some time

recently rewriting the pillars
have remained the same.

unknown: Yeah.

SPEAKER_00: So tell me about
that's why I wanted to explain

it to people listening so they
understood what you were talking

about.

So tell me how that's been
recorded.

SPEAKER_04: I don't think you
are you recording.

SPEAKER_00: Yeah, we're
recording.

SPEAKER_04: Okay, okay.

SPEAKER_00: Yeah.

But so tell me how that's been
helpful for you.

SPEAKER_04: I think very similar
to what you're saying is my

definition was skewed, right?

Like we're I'm in Orange County.

There's a lot of successful
people here driving this, making

this money, wearing all this
clothes and flaunting.

I'm definitely I'm definitely
not a flaunter.

Like there's like that term, you
know, walk softly and carry but

carry a big stick.

Like that's what I try to
embody.

So So my definition was when I
was younger, like I got to make

this money so I can buy these
things, so I can make time for

myself.

It was just so vague.

It was just, it didn't fill my
cup, you know, per se.

And so when I when you started
teaching those things, when you

started to define success, and I
implemented that in my own life,

like early in the morning, just
think about these things,

meditate on how my brain is
working, what am I focusing on?

It gave me clarity, which is
crazy.

I never felt so much clarity
before, which decreased my

anxiety.

You know, it's like everything
that you say, it's like, how

does he know this stuff?

Right.

But I know you study it, I know
it's like you're always aware of

it.

But being able to define what I
want in my life and not care

what other people think, it just
made my family grow and it made

my business grow.

And initially I thought I wanted
my business to grow so I can

grow my family, but it was just
inverted.

SPEAKER_00: Yeah.

No, that makes a lot of sense.

And you know, like I think I
taught this at the last meeting

that we had, but clarity is
certainty.

When you have more clarity, you
have more certainty.

And when you have more you have
more certainty, you make

decisions better.

Right.

And when you have more
certainty, you sell better,

right?

Yeah.

Sales is really all about
certainty.

If you like someone sits across
from you and they have a good

feeling about you and they're
certain, you know, about you

that you're gonna help take them
to the promised land, you're

gonna make more money at the
same time.

So clarity is huge, and you got
clarity through defining

success.

Yeah.

SPEAKER_04: And it was, it was,
you know, like if I sitting here

just thinking about it, I was
never a big meditation guy, you

know, but I can observe, I
observe a lot, and the people I

look up to, like you and like
just plumber and just giving

these giving me ideas of what to
do.

It allowed me to actually plan
out what I want and to actually

live it and to see it happen.

Let me give you an example.

Back in the day, one of my
mentors, two of my mentors would

always strength train, swim, and
ride the bike.

That was their workouts
throughout the week.

And they were the most
successful people I knew.

And back then I was like, I just
want to swim.

Like, I need to get in the pool.

Now at 44, I'm swimming like two
to three days a week.

I'm lifting two days a week, you
know, I'm getting on the bike.

It's like I'm actually living it
because I was able to define

what I wanted for my body
physically, so my my mind can

clear.

So I mean, it's crazy, but when
I get a good like physical body

and brain and mindset, then the
business grows.

It's like I just didn't think
that would happen that way.

Yeah.

Yeah.

So I appreciate that guidance.

SPEAKER_00: That's great.

Great.

Well, let's talk about the
business right now.

Like, where are we right now?

Tell me about where's the
revenue at, where's the staff

at, where are you at with your
time.

I know you've done a good job
with that where you have

freedom.

I know you have kids and you
have freedom to be, you're not a

slave to the business by any
means right now.

So give us a snapshot of what
the business is like.

SPEAKER_04: Uh we've been
consistent to hit revenue top

line over 50k a month, nice, uh,
which is which is awesome for

us.

We're hitting consistent 20%
margins, I think like 23%

margins right now.

I never thought that would be
possible because when we first

started, I was like 1%, 3%
margins.

So being able to do that while
not being on the floor and just

leading the team of five
trainers, it's I'm kind of like

in awe, it's like surreal that
it's actually happening.

And we're looking for a second
location right now, down south,

a little bit in Orange County.

And so when that happens, I'm
confident enough in the team to

stabilize location one while I
help build location two with

that facility leader and have
all the ops and the documents in

place.

So that's it's pretty awesome to
see that because you know, you

know, my goal is 20 locations,
like that's what I want to do in

California.

And the ceiling is just so much
higher now because this location

is stable, which is great to
see.

SPEAKER_00: Yeah, what makes you
want to open up all those

locations?

SPEAKER_04: I definitely think
it's a challenge that I I I want

to do.

It's scary.

At times I feel like it's
unobtainable, but I don't want

to just settle.

I don't want to settle.

And I like pushing myself now
because it's like that shit's

scary to me.

And from what I know, from what
I what you've taught, like if

it's scary, then you're going
the right direction.

If if you hit your goals, you
didn't shoot high enough, you

know, and those numbers scare me
a little bit.

SPEAKER_00: I'm looking behind
you and I see a book.

And I know you've written a few
books.

Yeah.

Tell me about the book writing
process for you.

And how have those helped you
grow your company?

SPEAKER_04: So I wrote my first
book called Fitness Over 40.

SPEAKER_00: That's the one I see
right now.

SPEAKER_04: Yeah, right.

That one frame right there.

That was my first book.

I did not think I wrote that
during COVID and just before

that.

Because, like you say, the brain
is not made to be a storage

unit, you know.

So I just wrote and did the
process and committed to just

making that happen to have
something tangible.

And that was an accomplishment
just because during COVID, no

one really wrote books, you
know, the people that I knew.

And then my second book was
actually similar to the SPF

group, you and Hash.

I wrote letters for a year to my
kids.

Nice.

So every morning I wrote to them
and we got it written out, and I

gave it to them, I think it was
like two Christmases ago.

SPEAKER_00: And uh do you have a
hard copy nearby?

SPEAKER_04: Uh I don't.

I don't.

SPEAKER_00: Oh, I want to see
it.

Yeah.

Send me a send me a picture of
the book.

Did you get a cover designed and
stuff?

Yeah.

Yeah, yeah.

Yeah, that I tell you, I did the
same project, and it was the I

I've done some pretty cool
things in my life, but that was

the most rewarding thing I've
ever done.

Yeah.

By a mile.

SPEAKER_04: It's so my oldest
Alice, she's eight years old.

And so we read right at night,
and she'll randomly bring that

book so I can read it to her.

And it's pretty amazing to see
where I was and how I was

thinking and to share that with
her.

And like if she gets it, cool.

But I think like when she gets
older, it'll hit her more as to

what it truly means.

So that was my second.

And then my third one is called
From Start to Finish, you know,

written specifically for my
members because they're showing

me the stages of what they go
through.

You know, first stage is just
really committing, and then

second trying it themselves.

Third is finding that community
of people to stay consistent

with.

And then fourth is being an
inspiration.

SPEAKER_00: Like how do you use
it?

How do you use the fitness over
40 book?

You wrote it a long time ago.

Do you still use it today?

SPEAKER_04: I give it to like
when I go to joint ventures.

SPEAKER_00: Okay.

SPEAKER_04: I'll hand those out,
I'll give it to all the new

members.

SPEAKER_00: So it's like a
really impressive business card.

That's how I like almost look at
a book.

SPEAKER_04: Every time I go
somewhere, I don't give a

business card.

I give them the book with maybe
like a trial offer inside.

Beautiful.

Social authority.

That that first book was all
about social authority.

I didn't want to make money.

I didn't want to do anything
with it.

I just knew I wanted to say, I
have a book.

I'm an author.

Yeah.

And a lot of them, like you can
imagine, they're like, damn, you

wrote a book.

It's like everybody wants to
write a book, you know, but do

they actually execute?

Do you actually do it and commit
to it?

Very rare, do you?

Yeah.

SPEAKER_00: That's amazing.

This has been great, man.

You're doing really good, really
proud of where you're at and the

squad that you're building, and
the team, and the vision that

you've got, and the success
you've achieved, and all the

while being able to be there for
your kids and your family at the

same time.

Like you haven't sacrificed
that, which I appreciate, which

I really respect.

Last thing is is what you would
say to a gym owner, you know,

those maybe in the situation
when you started, that's

considering joining the SPF
mastermind.

Like, what are you telling them
at the bar?

SPEAKER_04: I think if you want
to truly excel, like if you want

your business to grow, uh, you
need to be with like-minded

people.

I think I forget who says it,
but whales win with whales.

You know, if you want to be a
like a business owner with

integrity, this is what this is
what I really appreciate about

the SPL.

I tried out other masterminds,
like uh talk to them.

Business is fine, business is
good, like strategies, but I've

truly grown as a person and as a
family man and as a businessman.

Like, you know, it's for me
being a family man first, I'm

realizing is like truly so
important to me.

And I appreciate that you
actually teach that through

experience and how she teaches
that through experience.

Because I mean, at the end of
the day, like business is fine,

but you gotta be a good person,
you know, and a kind person.

And I think this group really
embodies that.

Uh yeah, so you gotta execute,
you gotta make take that chance

if you want to be really
successful in your life.

unknown: Yeah.

SPEAKER_00: Yeah, that's one of
the things I love about business

so much is because the business
is the vehicle for that.

If you have a business that
takes robs all of your time and

doesn't provide any money for
you, it's very hard to do it.

It's really hard to be the
family man you want to be.

Right?

And I think that why I'm so
passionate about business and

teaching business and success
principles in business is that

it becomes the vehicle.

Yeah, it pro as you said, it
provides the freedom of time and

money.

And it's it's really, really
important to me because I don't

think people get the life that
they want without that freedom.

Yeah.

And so that that's why I think
both step one is building a

business that doesn't fully
depend on you.

Step one is building a business
that pays you.

Step one is building a business
that has team members that care.

Like that this freedom that
you're talking about, and the

ability to write books, and they
have the time to do that, and

the ability to be with your
kids, like it didn't come until

you had the business that
allowed that for you.

For sure.

For sure.

So very well said.

Oliver, anything you want to say
to anything you want to say on

the number one ranked fitness
business podcast in the ether.

In the ether.

To other gym owners.

What are what is the all Oliver
Nahm, Pearls of Wisdom?

Pearls of Wisdom.

SPEAKER_01: I think anybody can
be gifted.

SPEAKER_04: But to be consistent
with the fundamentals, I think

that's what made me successful
in my life.

And I look at you and what you
do with your podcasts and your

emails and just like your your
constant learning and leadership

and business.

I think you're very consistent
with that.

And I can recognize that.

And certain people in your group
and your leadership team do that

too.

And so I can I I I admire that.

I'm inspired by that, and I can
appreciate, and I really do

appreciate your leadership with
all this stuff.

So you're making me a better man
and a family person.

So uh thank you for that.

SPEAKER_00: Really do.

Thank you, brother.

I appreciate that.

Awesome job.

This was a great conversation.

Learned a lot.

And my favorite story in this
whole thing is the water heater,

water, water softener thing.

I love that.

Yeah.

But very cool.

Keep up the good work.

I just saw you in the past
meeting a couple weeks ago, and

got our next CEO meeting coming
up here in January.

So all good stuff, but
appreciate you doing this and

awesome job.

Thanks, sir.